I started climbing 3 years ago at a gym located in Southern California with only one goal in mind: climb v12. A hundred flappers later, combined with blood, sweat, and so many tears, I'm proud to announce that I have not gotten to v12. Not even close.
But along the way, I forgot about that dream and realized something so important. It's hardly about getting both hands on the finish hold. I have never had memorable fun flashing a climb. What I actually consider climbing is the countless times I fell off of it. All the times I sat there, looking up at the climb and say to myself "yea, no fucking way." But I tried anyways.
The point is that I love the grit and tenacity that climbing instills in climbers. I wanted to start a brand that centers around these qualities, so that we can wear it, both in mind and body.
- STEVEN.